BibliU Marketing Privacy Policy

1. Introduction
1.1 Welcome to BibliU, brought to you by BibliU Ltd (we, us, our). We are committed to ensuring that your privacy is protected. This privacy notice (Privacy Notice) together with any specific privacy documentation we may provide to you on occasion, sets out the ways in which we collect and use your personal data (your personal information) in connection with our ] corporate website and marketing activities (our Marketing). It also explains what rights you have to access or change your personal data.  This Privacy Notice supplements other notices and is not intended to override them.

1.2 BibliU is not intended for children. We do not knowingly collect or maintain the personal information of children under the age of 13 in the United States and under the age of 16 in the rest of the world. If you are under the age of 13 in the United States or under the age of 16 in the rest of the world, please do not access our Platforms at any time or in any manner. We will take appropriate steps to delete the personal information of persons under the age of 13 in the United States and age 16 in the rest of the world.

2. About us
2.1 We are a company registered in England under company number 09334024 and the ICO under registration number ZB292375, with our registered address as set out below.

2.2 You can contact us as follows:

For Attention: Chief Data Officer
Address: BibliU Ltd, 237 Pentonville Road, London, N1 9NG

3. Information we may collect about you
3.1 Information that you provide to us.

3.1.1 We will collect any information that you provide to us when you:
a. make an enquiry, provide feedback or make a complaint over the phone, by email or on our website;
b. submit correspondence to us by post, email or via our website;
c. subscribe to our mailing list;
d ‘follow’, ‘like’, post to or interact with our social media accounts, including Facebook, Twitter, Instagram and Medium.

3.1.2 The information you provide to us will include (depending on the circumstances):
a. Identity and contact data: title, names, addresses, email addresses, phone numbers and your company or institution;
b. Survey data: from time to time we might ask if you would be willing to participate in our surveys; if you agree, we will also collect any information that you provide as part of that survey.

3.2 Information we collect about you:

3.2.1 Information contained in correspondence: we will collect any information contained in any correspondence between you and BibliU;

3.2.2 Website usage data: we will collect information about your interactions with our corporate website, including information such as form fill data, IP address, page views, searches, requests, confirmations, interactions between you and other BibliU users and other actions on our corporate website; and
3.2.3 Technical data: we will also collect certain information about how you use our corporate website and the device that you use to access our corporate website , even where you have not created an account or logged in. This might include your geographical location, device information (such as your hardware model, mobile network information, unique device identifiers), the data transmitted by your browser (such as your IP address, date and type of the request, content of the request regarding the specific site, time zone settings, access status/HTTP status code, volume of data transmitted, browser type and version, language settings, time zone settings referral source, length of visit to the corporate website , date and time of the request, operating system and interface) number of page views, the search queries you make on the corporate website  and similar information. It will also include cookie identifiers and other identifiers that are automatically assigned to your device when you access the Internet. It may also include browsing and/or search history regarding sites visited before or after visiting the corporate website , the type of operating system used to connect to our corporate website, interactions with our services, advertisements, browser type, ISP, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the services, and your preferences when you use the corporate website .  The analytics will also provide us with GEO-IP information; this means information about the approximate location (at the city or state level) of the computer or device you are using to use the corporate website .  This information may be collected by a third-party website analytics service provider on our behalf and/or may be collected using cookies or similar technologies. For more information on cookies please read the COOKIES section below.

3.3 We do not knowingly collect any “special categories” of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

3.4 Information we receive from third parties

3.4.1 In certain circumstances, we will receive information about you from third parties. For example:
a. Your institution: we may receive personal information about you from your institution (or your employer, as applicable) where they have the requisite permission to share this information with us;
b. Services providers: we may collect personal information from our services providers such as payment services provider, accounting provider, CRM provider, customer support provider, data analytics providers and our infrastructure providers (each of whom are either based inside the UK, EEA or in the USA); and
c. Social media plugins: we currently use social media plugins from the following service providers who are based both inside and outside the EU: Facebook, Twitter, Instagram and Medium. By providing your social media account details you are authorising that third-party provider to share with us certain information about you.

3.4.2 We might also receive information about you from third parties if you have indicated to such third party that you would like to hear from us.

4. How we use information about you and recipients of your information
4.1 We will use your information for the purposes listed below either on the basis of:

4.1.1 performance of your contract with us and the provision of our services to you;

4.1.2 your consent (where we request it);

4.1.3 where we need to comply with a legal or regulatory obligation; or

4.1.4 our legitimate interests or those of a third party (see paragraph 4.3 below).

4.2 We use your information for the following purposes:

4.2.1 Relationship management: to manage our relationship with you, which will include notifying you about changes to our terms of use or privacy notice, and asking you to leave a review or take a survey (on the basis of performing our contract with you, to comply with our legal obligations and on the basis of our legitimate interests to keep our records updated and study how our corporate website and services are used);

4.2.2 To conduct business with you or your company or institution: we use your information to contact you and manage and facilitate our business relationship with you and your company or institution (on the basis of performing our contract with you);

4.2.3 Marketing: to keep in contact with you about our news, events, new products or services that we believe may interest you, provided that we have the requisite permission to do so, and sharing your information with our marketing services provider (either on the basis of your consent where we have requested it, or our legitimate interests to provide you with marketing communications where we may lawfully do so).  We may also collect information for third party marketing.  This means we provide online behavioural advertising whereby our third-party advertising partners may set tracking tools on our corporate website to collect information regarding your online activity, and may use this information (and similar information collected from other websites) to provide more targeted advertisements on third party platforms and websites.  

4.2.4 Social media interactions: to interact with users on social media platforms including Facebook, Twitter, Instagram and Medium, for example, responding to comments and messages, posting, ‘retweeting’ and ‘liking’ posts (on the basis of our legitimate interest in promoting our brand and communicating with interested individuals);

4.2.5 Analytics: to use data analytics to improve our Marketing, customer relationships and experiences (on the basis of our legitimate interests in defining types of customers for our corporate website and services, to keep our corporate website and services updated and relevant, to develop our business and to inform our marketing strategy);

4.2.6 Suggestions and recommendations: to share your information with selected third parties such as suppliers and partners, to enable them to contact you with information about things that may interest you (where we have your consent to do so);

4.2.7 Compliance with policies, procedures and laws: to enable us to comply with our policies and procedures and enforce our legal rights, or to protect the rights, property or safety of our employees and share your information with our technical and legal advisors (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so).

4.3 As outlined above, in certain circumstances we may use your personal information to pursue legitimate interests of our own or those of third parties. Where we refer to using your information on the basis of our “legitimate interests”, we mean our legitimate business interests in conducting and managing our business and our relationship with you, including the legitimate interest we have in:

4.3.1 personalising, enhancing, modifying or otherwise improving the services and/or communications that we provide to you;

4.3.2 operating a safe and lawful business; and

4.3.3 improving security and optimisation of our network, sites and services.

4.4 Where we use your information for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you. Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as your consent or a legal obligation). If you have any concerns about our processing please refer to details of “Your Rights” in paragraph 9 below.

5. Who we might share your information with
5.1 In connection with the purposes and on the lawful grounds described above and in addition to the recipients of your information as described above, we will share your personal information when relevant with third parties such as:

5.1.1 Our service providers: service providers we work with to deliver our business, who are acting as processors and provide us with:
a. IT, system administration and security services;
b. marketing services and analytics providers;
c. social media plugin services;
d. payment services; and
e. legal, accountancy, auditing and insurance services and other professional advisers.

5.1.2 Corporate affiliates: other companies of the BibliU group;

5.1.3 Regulators and governmental bodies: HM Revenue & Customs, regulators, governmental bodies and other authorities acting as processors or joint controllers based in the UK, who require reporting of processing activities in certain circumstances;

5.1.4 Marketing parties: any selected third party that you consent to our sharing your information with for marketing purposes;

5.1.5 Prospective sellers and buyers of our business: any prospective seller or buyer of such business or assets, only in the event that we decide to sell or buy any business or assets; and

5.1.6 Other third parties (including professional advisers): any other third parties (including legal or other advisors, regulatory authorities, courts, law enforcement agencies and government agencies) based in the UK, EEA or USA, where necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such disclosure may be permitted or required by law.

5.2 We require third parties to maintain appropriate security to protect your information from unauthorised access or processing. However, BibliU remains liable if a third party agent processes your personal data in a manner inconsistent with the contractual provisions put in place with the third party agent, unless BibliU can prove that it is not responsible for the event giving rise to the damage.

6. Sub-processing
6.1 We engage sub-processors to process End User Data on your behalf.  

6.2 The entities currently engaged by BibliU are listed at

7. Cookies
7.1 We use cookies to ensure that you get the most out of our Marketing. Cookies are small amounts of information in the form of text files which we store on the device you use to access our corporate website. Cookies allow us to monitor your use of the software and simplify your use of the Marketing.

7.2 If you do not wish for cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to reject cookies using your internet browser settings please consult the “Help” section of your internet browser (or alternatively visit Please note that, if you do set your Internet browser to reject cookies, you may not be able to access all of the functions of our corporate website.

7.3 The names of the cookies used on our corporate website and the purposes for which these cookies are used are set out below:

BibliU Corporate Website  Cookie
We use this cookie to keep you signed in and know which requests come from you for the duration of your session

AWSALB (Amazon Load Balancer)
This cookie is a mechanism to route requests to the same target in a target group.

This cookie enables us to track the pages viewed, usage and reading patterns.

Google Analytics
This cookie enables us to track the pages viewed for marketing purposes.

This cookie enables us to track the pages viewed for marketing purposes.

This cookie enables us to track the pages viewed for marketing purposes.

These cookies are used by our support plugin, Zendesk Chat.

This cookie enables us to track the pages viewed, usage and reading patterns.

This cookie is used by the chatbot for marketing purposes.

This cookie enables us to track the pages viewed for marketing purposes.

7.4 Our Marketing may contain content and links to other sites that are operated by third parties that may also operate cookies. We don’t control these third party sites or cookies and this Privacy Notice does not apply to them. Please consult the terms and conditions and Privacy Notice of the relevant third party site to find out how that site collects and uses your information and to establish whether and for what purpose they use cookies.

8. How we look after your information and how long we keep it for‍
8.1 We operate a policy of “privacy by design” by looking for opportunities to minimise the amount of personal information we hold about you. We use appropriate technological and operational security measures to protect your information against any unauthorised access or unlawful use, such as:

8.1.1 ensuring the physical security of our offices or other sites;

8.1.2 ensuring the physical and digital security of our equipment and devices by using appropriate password protection;

8.1.3 maintaining a data protection policy for, and delivering data protection training to, our employees; and

8.1.4 limiting access to your personal information to those in our company who need to use it in the course of their work.

8.2 We will retain your information for as long as is necessary to provide you with the services that you have requested from us or for as long as we reasonably require to retain the information for our lawful business purposes, such as for the purposes of exercising our legal rights or where we are permitted to do. We operate a data retention policy and look to find ways to reduce the amount of information we hold about you and the length of time that we need to keep it.

9. Help keep your information safe
9.1 You can also play a part in keeping your information safe by:

9.1.1 choosing a strong account password and changing it regularly;

9.1.2 using different passwords for different online accounts;

9.1.3 keeping your login and password confidential and avoiding sharing these details with others;
9.1.4 making sure you log out of our corporate website each time you have finished using it. This is particularly important when using a shared computer;

9.1.5 letting us know if you know or suspect that your account has been compromised, or if someone has accessed your account without your permission;

9.1.6 keeping your devices protected by using the latest version of your operating system and maintaining any necessary anti-virus software; and

9.1.7 being vigilant to any fraudulent emails that may appear to be from us. Any emails that we send will come from an email address ending in ‘’.

10. International transfers of your information
10.1.1 Our company is located in the UK and our first-party application data is hosted in the EEA (Ireland).
10.1.2 We share your personal data within the BibliU Group. This will involve a transfer of data outside of the UK and/or the European Economic Area (EEA).

10.1.3 Many of our external third parties are based in the USA or EEA which is outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

10.1.4 Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following transfer solutions are implemented:
a. we may transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission or the United Kingdom; or
b. we may use specific contracts approved by the European Commission or the United Kingdom which give personal data the same protection it has in the European Union or the United Kingdom and any additional safeguards we consider necessary (on a case by case basis) to ensure that the level of protection is essentially equivalent to protection within the European Union or the United Kingdom.

10.1.5 Please contact us using the contact details at the top of this Privacy Notice if you want further information on the specific mechanism used by us when transferring your personal data out of the European Union or the United Kingdom.

11. Your rights to the information we hold about you
11.1 You have certain rights in respect of the information that we hold about you, including:

11.1.1 the right to be informed of the ways in which we use your information, as we seek to do in this Privacy Notice;

11.1.2 the right to ask us not to process your personal data for marketing purposes;

11.1.3 the right to request access to the information that we hold about you;

11.1.4 the right to request that we correct or rectify any information that we hold about you which is out of date or incorrect;

11.1.5 the right to withdraw your consent for our use of your information in reliance of your consent, which you can do by contacting us using any of the details at the top of this Privacy Notice;

11.1.6 the right to object to our using your information on the basis of our legitimate interests and there is something about your particular situation which makes you want to object to processing on this ground;

11.1.7 the right to receive a copy of any information we hold about you (or request that we transfer this to another service provider) in a structured, commonly-used, machine readable format, in certain circumstances;

11.1.8 in certain circumstances, the right to ask us to limit or cease processing or erase information we hold about you; and

11.1.9 the right to lodge a complaint about us to the UK Information Commissioner’s Office ( as well as a right to lodge a complaint with the relevant authority in your country of work or residence.

Please note that we may need to retain certain information for our own record-keeping and research purposes. We may also need to send you service-related communications relating to your user account even when you have requested not to receive marketing communications.

11.2 How to exercise your rights

11.2.1 You may exercise your rights above by contacting us using the details in paragraph 2 of this Privacy Notice, or in the case of preventing processing for marketing activities also by checking certain boxes on forms that we use to collect your data to tell us that you don’t want to be involved in marketing.

11.2.2 You may contact us via the details at the top of this Privacy Notice if you wish to action any of these additional rights and we will comply with your requests unless we have a lawful reason not to do so.
11.3 What we need from you to process your requests

11.3.1 We may need to request specific information from you to help us confirm your identity and to enable you to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

11.3.2 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

12. Sharing data directly with third parties
12.1 You might end up providing personal information directly to third parties as a consequence of your interactions with our Marketing and other services offered by us. For example, your name and other personal information will be shared with other users when you correspond with them via the Marketing. We are not responsible for how such third parties use personal data provided by you.

12.2 Please be responsible with personal information of others when using our website and the services available on them. We are not responsible for your misuse of personal information, or for the direct relationship between you and others when such use takes place outside of our corporate website or our services.

13. Third-party links
13.1 The website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

14. Changes to this privacy notice and your duty to inform us of changes
14.1 We will make changes to this Privacy Notice from time to time to reflect changes in our services, practices or technologies, and to comply with legal requirements. The most current version will be posted on our website. We encourage you to review this Privacy Notice to stay informed about our privacy practices. If the changes are significant, we will provide a more prominent notice on our website prior to the change becoming effective and indicate at the top when it was most recently updated. The previous version of our Privacy Notice may be accessed here.

14.2 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us by updating your profile account information or contacting us via the contact details at the top of this Privacy Notice.

15. Commitment to GEANT Data Protection Code of Conduct
15.1 Recognising the importance of privacy and user control to stakeholders in learning platforms and scholarly communication, BibliU has adopted and endorsed the GEANT Data Protection Code of Conduct.
15.2 The GEANT Data Protection Code of Conduct provides specific guidance to service providers about how they should handle personal data in the context of federated authentication. Key points include:

15.2.1 Purpose limitation: to only process Attributes of the End User that are necessary for enabling access to the service provided by the Service Provider;

15.2.2 Data minimisation: to minimise the Attributes requested from a Home Organisation to those that are adequate, relevant and not excessive for enabling access to the service and, where a number of Attributes could be used to provide access to the service, to use the least intrusive Attributes possible;

15.2.3 Deviating purposes: not to process the Attributes for any other purpose (e.g. selling the Attributes or selling the personalisation such as search history, commercial communications, profiling) than enabling access, unless prior consent has been given to the Service Provider by the End User;

15.2.4 Data retention: to delete or anonymise all Attributes as soon as they are no longer necessary for the purposes of providing the service.

16. Complaints
16.1 You are encouraged to raise any complaints in respect of data protection issues with BibliU. BibliU will respond to the individual within 45 days of receiving the complaint.

16.2 You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

This Privacy Notice was updated on February 2022 as part of a general review.