Webinar | BibliU + Eduventures: The Black Box of Content

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December 9, 2021

1-2 PM EST

Digital content is a central part of a student's learning journey, but measuring student engagement with digital content often involves tracking logins, clicks, time spent on pages, or downloads. However, treating the measurement of student engagement with digital content this way overlooks key questions we may want to know about whether institutions are delivering effective digital teaching. 

The shift to digital content (driven by the pandemic) has opened an opportunity for universities to understand how students engage with digital content and use those learnings to inform strategy. 

This webinar will present the findings of Eduventures Principal Analyst, James Wiley's research into content engagement and highlight BibliU's approach. Topics include:

  • The current state of measuring student engagement with digital content
  • Best practices in measuring digital content engagement
  • The advantages of measuring student engagement with content and its relationship to retention
  • How BibliU measures engagement with digital learning materials

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James Wiley

Principal Analyst

James brings over 13 years of education technology experience to the Eduventures Research analyst team. Prior to joining, James was Executive Vice President of Enterprise Services at the Center for Educational Leadership and Technology (CELT). James lead efforts to develop a network infrastructure redesign project for a Texas school district rollout of instructional tablets and to develop a statewide information security management system for over 400 school districts for the Massachusetts Department of Education. At Eduventures, James focuses on helping stakeholders understand the success criteria for technology and on ensuring alignment between their technology applications and organizational goals.

Shannon Meadows


As Chief Revenue Officer, Shannon leads the Sales and Customer Success organizations at BibliU. She is an industry expert in Ed Tech and Digital Publishing sales and go-to-market strategies. She has led companies in C-level roles in Sales, Marketing and Business Development, building several start-up businesses resulting in successful company equity events. Shannon headed the Higher Education sales organization at Macromedia for six years prior to the company’s sale to Adobe Systems. As SVP Business Development at CourseSmart, Shannon led the team that grew B2B and distribution channel sales from $7M tracking to $75M in three years, prior to the sale of the company to its largest competitor, Vital Source, in 2014. Shannon led the higher education division from 2006-2008 at the NTI Group, which was sold to Blackboard for $182M in 2008 and became Blackboard Connect. At Blackboard, Shannon served as VP of K-12 Sales as well as VP, Sales Operations. Shannon founded and ran a consulting firm, Iris Creative, specializing in digital publishing, vendor relations, and sales and go-to-market strategies working with clients such as Arizona State University, Sage Publishing, O’Reilly Media, and Alamo Colleges District. She volunteers with the St Vincent de Paul Society Auxiliary and serves on the board at Christ Episcopal Church in Sausalito. Shannon lives in Marin County, CA with her husband and enjoys oil painting, sailing and mountain sports in her leisure time.